Accuvue
Designed and executed a product launch visualization for ACUVUE OASYS 1-Day MAX, translating complex lens technology into a clear, layered 3D narrative that helped win the pitch.
Outcome
The film successfully communicated the product’s technical innovation and helped secure the pitch. The project led to an ongoing client relationship and established a visual framework for presenting complex product technology in an accessible way.
Role
Art Direction / Motion Design
Type
3D Animation
, Product Visualization
Date
January 2022
Tools
Cinema 4D, Octane, After Effects, Photoshop, Xparticles
Challenge
ACUVUE OASYS 1-Day MAX introduced a contact lens built around a triple-protection system, with three distinct layers delivering separate benefits that function together.
The challenge was to:
Communicate technical innovation clearly
Visualize microscopic lens structure in an intuitive way
Balance scientific credibility with premium brand aesthetics
Deliver a compelling film strong enough to win the pitch
The visualization needed to feel both precise and aspirational.
Role
In collaboration with the team at Wunderman Thompson, I:
Developed the 3D visualization concept
Designed the layered lens system representation
Executed the motion design and animation
Helped translate product engineering into cinematic storytelling
Approach
I treated the lens as a system rather than a surface.
The visual strategy centered on separating and revealing the three functional layers allowing each to be understood independently before fusing them into a cohesive whole.
The goal was clarity through structure:
Define each layer’s role
Show interaction and alignment
Resolve into a unified “triple-protection” system
This approach mirrored the product’s engineering logic.
Process
Using Cinema 4D and Octane, I:
Built a modular 3D model of the lens structure
Designed layered animation sequences to isolate each benefit
Controlled lighting and transparency to maintain legibility
Structured the scene to allow iterative refinement during pitch development
The modular setup made it possible to adjust pacing, layer emphasis, and camera movement without rebuilding the core system that was critical during the pitch phase.
Reflection
This project reinforced the value of structural visualization when translating engineering into story. Clear systems-based thinking, both in product and animation, can turn technical complexity into a persuasive narrative.
