Liveblocks

Social launch campaign created for Liveblocks 3.0 in collaboration with my friend and cofounder of Liveblocks, Stephen Fabre. The goal was to generate buzz around the release during the RAISE Summit in Paris through a series of influencer-led videos.

We concepted and produced a fake large-scale projection, making it appear as if Liveblocks branding and animation were projected across the Louvre. The campaign was shared by multiple influencers and later picked up by Complex, driving significant engagement and attention around the product launch.