Liveblocks
Concepted and produced a viral social launch campaign for Liveblocks 3.0, generating buzz during the RAISE Summit in Paris through a staged large-scale projection narrative.
Outcome
The campaign was shared by multiple influencers during the summit and quickly gained traction. It was later picked up by Complex, significantly amplifying reach and engagement.
The result was a high-impact launch moment that generated conversation and visibility around Liveblocks 3.0 during a critical release window.
Role
Motion Designer
Type
3D Animation
, Social
Date
July 2025
Tools
Cinema 4D, Redshift, After Effects, Veo3
Challenge
Liveblocks 3.0 was launching during the RAISE Summit in Paris, a highly visible moment for the brand within the tech community. The goal was to generate meaningful attention around the release without relying on traditional announcement content.
The campaign needed to feel culturally relevant, bold, and shareable. Particularly among tech founders and influencers attending the summit.
Role
I partnered with Stephen Fabre, co-founder of Liveblocks, to:
Concept the campaign narrative
Design and execute all motion and 3D visuals
Create the illusion of a large-scale architectural projection
Produce assets optimized for influencer distribution
Approach
Rather than producing a conventional product announcement, we designed a campaign built around perceived scale and spectacle.
The core idea was to fabricate a large-scale projection event, making it appear as though Liveblocks branding and animation were projected across the Louvre. The concept leveraged projection mapping and architectural integration to blur the line between digital fabrication and physical activation.
Process
To create a convincing projection illusion, I:
Modeled and composited the Louvre environment to support realistic light interaction
Designed bold, high-contrast Liveblocks branding animations
Simulated projection lighting behavior to sell scale and physical presence
Structured deliverables for influencer-led social rollout
Careful attention was paid to camera framing, lighting falloff, and environmental realism to maintain believability across social platforms.
Reflection
This project demonstrated how controlled digital fabrication can create real-world cultural impact. By combining 3D realism, architectural context, and social strategy, we were able to deliver a launch moment that felt larger than its production footprint.
It reinforced the power of concept-driven motion as a tool for amplification, not just presentation.
