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Wendy's

Brand piece for Wendy’s produced with the team at VML. I led the 3D fluid simulation of the “Tendys” logo emerging from Wendy’s signature sauce, refining physics and viscosity through multiple iterations to achieve a stable, believable result.

Outcome

Role

Motion Designer

Role

Motion Designer

Role

Motion Designer

Type

3D Animation

Type

3D Animation

Type

3D Animation

Date

September 2025

Date

September 2025

Date

September 2025

Tools

Cinema 4D, Redshift, X-particles, After Effects

Tools

Cinema 4D, Redshift, X-particles, After Effects

Tools

Cinema 4D, Redshift, X-particles, After Effects

Challenge

The goal was to create a suite of social animations that captured the intensity and values of USMC while adhering to tight time constraints and stringent brand guidelines. The content needed to be adaptable across multiple social formats and resonate with a younger audience without compromising the core message.

Role

As the Lead Motion Designer I was responsible for:

Concept development and storyboarding
Technical execution in C4D + Redshift
Animating and refining iterations based on client feedback

Process

To keep production efficient and maintain visual consistency:

Built procedural animation rigs in C4D that allowed reusable behaviours
Employed Redshift for scalable render quality across different aspect ratios
Leveraged particle systems and motion logic to create dynamic movement that felt organic but controlled

Throughout, I balanced fast iteration with brand fidelity, enabling rapid revisions without reshaping the entire scene.

Approach

My strategy centered on establishing a flexible visual system that could be quickly adapted for different formats and messaging. I prioritized:

A modular asset structure so elements could be reused
Motion rhythms that aligned with brand tone
Iterative checkpoints with stakeholders to refine early versions before heavy render

Reflection

This project reinforced the value of building modular, systematic workflows that scale across formats. In future work, I’d explore tighter integration with procedural tools (like Houdini) to push even more control and reusability into short-form content pipelines.