USMC Social
Concepted and executed a high-impact social motion campaign for USMC recruitment, combining official footage with bold, modular 3D animation designed for short-form platforms.
Outcome
The final campaign delivered multiple social animations and a fully edited video piece optimized for Instagram and YouTube Shorts. The work successfully combined authentic USMC footage with bold, modern motion design, helping the content stand out in fast-scroll social feeds while reinforcing the strength and identity of the brand.
Role
Edit, Motion, Sound
Type
3D Animation
, Edit
Date
October 2024
Tools
Cinema 4D, After Effects, Premiere Pro, Xparticles, Redshift
Challenge
The US Marine Corps needed a fast-turn social campaign to support recruitment efforts across Instagram and YouTube Shorts. The content had to be eye-catching within the first seconds, align with strict brand standards, and work across multiple short-form formats all under a one-week turnaround.
Role
I served as the Lead Motion Designer and Editor, responsible for:
Concept development and creative treatment
Motion design and animation
Video editing and pacing
Technical execution and delivery for multiple platforms
Approach
My approach was to create a modular visual system that could integrate official USMC footage with custom 3D logo-driven animation, allowing for rapid iteration without sacrificing visual impact. By focusing on strong, graphic motion built around the USMC mark, the work could remain visually striking while staying brand-appropriate and adaptable across formats.
Process
To meet the tight timeline and accommodate iterative feedback:
Built modular animation scenes in Cinema 4D that allowed elements to be quickly reconfigured
Used X-Particles to create dynamic motion around the USMC logo while maintaining controlled, art-directed behavior
Designed the animation system to support multiple aspect ratios and durations without rebuilding scenes
Edited and paced the final videos to maximize engagement in short-form social contexts
This system-driven workflow made it possible to respond quickly to revisions while maintaining consistency across all deliverables.
Reflection
This project reinforced the importance of procedural, modular workflows when working under tight deadlines and heavy iteration. Building flexible systems up front enabled faster decision-making and smoother revisions. An approach I continue to apply to social and brand work, and one I’m actively expanding through more advanced procedural tools like Houdini.
