Coke Billboard

Forced-perspective billboard animation created for Coca‑Cola in Times Square. I was tasked with creating an illusion that was designed to appear three-dimensional from a specific street-level vantage point.

The work required precise measurement of the billboard’s physical dimensions, placement, and viewing angle, along with the development of three custom animations featuring fluid and foam simulations interacting with typographic forms. The animations remain live on the billboard today.