Pfizer Nexject
Developed photorealistic product visualization and a dynamic reveal video for Pfizer Nexject, translating CAD models into pre-manufacture marketing assets.
Outcome
The final visuals were adopted across marketing efforts and supported launch communications prior to manufacturing. By providing photorealistic product imagery and motion assets early, the work enabled the team to align stakeholders and communicate value clearly to target audiences.
Role
Motion Designer
Type
Product Visualization
Date
june 2021
Tools
Cinema 4D, Octane, Photoshop, After Effects, Illustrator
Challenge
Pfizer Nexject is an all-in-one prefilled syringe designed to streamline medication delivery without ancillary supplies. At the time of production, the device had not yet entered manufacturing, yet marketing materials were needed to communicate its innovation and efficiency.
The challenge was to:
Translate CAD models into visually compelling marketing imagery
Maintain medical accuracy and precision
Convey functional benefits clearly and confidently
Build assets suitable for cross-channel marketing use
This required balancing technical fidelity with aspirational product storytelling.
Role
In collaboration with the team at Wunderman Thompson, I:
Interpreted CAD models for production-ready rendering
Developed photorealistic materials and surface treatments
Designed lighting setups to highlight engineering detail
Built composited product scenes for marketing
Produced a dynamic product reveal video
Approach
Because the product existed only as engineering data, realism was critical.
I treated the project as a translation layer between engineering and brand:
Preserve dimensional accuracy
Elevate material quality and surface finish
Emphasize clarity of form and usability
Design reveal sequences that demonstrated function intuitively
The goal was to make the product feel trustworthy, refined, and market-ready before physical manufacturing.
Process
Working directly from CAD models, I:
Optimized and rebuilt geometry for rendering performance
Developed calibrated material shaders to simulate medical-grade plastics and components
Built controlled lighting environments to emphasize transparency, texture, and precision
Structured compositing workflows for flexible output across marketing formats
The reveal animation was designed to sequentially highlight functional features, guiding viewers through the device’s benefits without overwhelming them.
Reflection
This project reinforced the importance of precision and credibility in product visualization especially in regulated industries. Working from raw engineering data to final marketing assets underscored the role of design as a bridge between technical development and market communication.
